The short version: Our apps and this site (nearmiss.dev) do not sell your data or build advertising profiles about you, and most of them show no ads at all. Most app data stays on your device or in your personal iCloud account. We use Datadog to monitor the performance of our apps and of nearmiss.dev, which involves limited technical and usage data (and, on nearmiss.dev, cookies you have to accept first). Advertising is limited to our haiku: the haiku website (haiku.nearmiss.dev) carries Google AdSense ads, and the AI Haiku iOS app carries Google AdMob ads. In both, the front page stays ad-free and ads appear only as you browse deeper, and Google may use an advertising identifier or cookies to choose what it shows (you are asked to consent first where the law requires). That's it.
NearMiss LLC is a Michigan-based software company. This Privacy Policy covers:
The two websites do not have identical data practices — they are built on different infrastructure and use different analytics. Section 2 describes each one separately.
If a future app has materially different data practices, those will be described in a supplemental notice within that app. Otherwise, this policy applies by default.
If you have any questions about this policy, please contact us at nearmissllc@gmail.com.
Website analytics — nearmiss.dev, Datadog Real User Monitoring
nearmiss.dev uses Datadog Real User Monitoring (RUM) to understand how visitors use the site and to monitor its performance. This is off by default — when you first visit nearmiss.dev, a banner asks for your consent, and no analytics cookies or scripts load unless you select "Accept." If you consent, Datadog RUM may collect:
For a sample of visits (approximately 20%), we also enable Session Replay, which records a reconstruction of your interactions with the page — such as mouse movement, clicks, and scrolling — so we can diagnose usability and performance issues. Any text that could be entered on the page is masked and is not captured. This data is used solely to improve the website; it is never sold or used for advertising.
Withdrawing consent: If you decline, or later change your mind, no analytics data is collected. Your choice is remembered in your browser. To reset it and be asked again, clear this site's stored data in your browser settings; to opt out after previously accepting, do the same and select "Decline." Your web hosting provider may separately retain standard server access logs for infrastructure and security purposes regardless of this choice.
Website analytics — haiku.nearmiss.dev, Cloudflare Web Analytics
haiku.nearmiss.dev is a set of static files served by Cloudflare. It does not use Datadog. For audience measurement it uses Cloudflare Web Analytics, which sets no cookies and writes nothing to your browser's storage. (The advertising on the site, described below, is separate and can set its own cookies.) Cloudflare Web Analytics reports aggregate measurements such as:
You can read how Cloudflare handles this data at cloudflare.com/web-analytics-privacy.
Advertising — haiku.nearmiss.dev, Google AdSense
haiku.nearmiss.dev carries advertising to help cover the cost of running it — it is the only NearMiss LLC site or app that shows ads. The front page never shows an ad; ads appear only once you browse deeper, on the archive and on individual poem pages, and are clearly labelled. The ads are served by Google AdSense. We do not choose the specific ads, and we do not hand Google any information about you — Google serves the ads directly through code on the page, under its own privacy policy.
To serve and measure those ads, Google and its partners may set and read cookies (and similar identifiers) in your browser. These can be used to show you ads based on your prior visits to this and other websites. This is separate from the cookieless Cloudflare analytics described above.
Your choices: if you are in the European Economic Area, the United Kingdom, or Switzerland, you are shown a consent message before any non-essential advertising cookies are set, and you can grant or refuse consent there. Anyone, anywhere, can turn off personalised advertising in Google Ads Settings, and opt out of third-party vendors' use of cookies for personalised advertising at aboutads.info/choices. You can read how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
Advertising — AI Haiku iOS app, Google AdMob
The AI Haiku iOS app is free to read and carries advertising to help cover the cost of running it. As on the website, the Today (front) page never shows an ad; a single, clearly labelled ad appears only once you browse deeper, on the archive and on individual poem screens. These ads are served by Google AdMob (the Google Mobile Ads SDK). We do not choose the specific ads and we do not hand Google the contents of anything in the app.
To serve and measure those ads, the Google Mobile Ads SDK may collect: a device advertising identifier (Apple's IDFA) and similar device identifiers; information about the ads you are shown and interact with; general in-app interaction events; and diagnostic data such as crash and performance logs. Google also uses your device's IP address to estimate a general region so ads are locally relevant — the app itself does not request or access your device location. Some of this data can be used to show you ads based on your activity across other apps and websites (this is "tracking" as Apple defines it).
Your choices: on first launch the app shows Apple's App Tracking Transparency prompt — if you choose "Ask App Not to Track," the advertising identifier is not used to track you. If you are in the European Economic Area, the United Kingdom, or Switzerland, a Google consent message also appears before any personalised-ads data is used, and you can grant or refuse there and reopen it later from the app's Settings. You can also limit ad tracking system-wide in iOS Settings → Privacy & Security → Tracking and manage Google personalised advertising in Google Ads Settings. You can read how AdMob handles data at support.google.com/admob.
What the haiku site does not have: there are no accounts, no logins, no comments, and no forms that send anything to us. The poems are generated on a schedule, not in response to anything you do, so nothing you do on the site influences what it publishes.
Search: the archive search runs entirely in your browser. The search index is downloaded once and matched locally on your device — your search terms are never sent to us as a query. Note, however, that the search box puts your terms in the page address (for example /search/?q=rain), and page addresses may appear in the standard server logs that Cloudflare keeps for infrastructure and security purposes.
Location data NearMiss: Travel EmPGee
NearMiss: Travel requests access to your precise location, including in the background, so it can monitor geofences around the places you have saved and send you a local notification when you come near one. It also keeps an on-device history of your visits and near misses. Your location readings — your GPS coordinates — are processed entirely on your device and are never transmitted to our servers or any third party. (The names you give the places you save, and the terms you type into the in-app search, are never sent to us in readable form; where they inform the app's diagnostic analytics they are first obfuscated on your device — see "Performance and diagnostic data" below.) You can revoke location access at any time in iOS Settings.
EmPGee requests access to your device's location so you can record where fill-ups, repairs, and other vehicle costs were incurred. Your location data is processed entirely on your device and is never transmitted to our servers or any third party. You can revoke location access at any time in iOS Settings.
App content you create
Data you enter into our apps — such as saved places, their addresses and notes, and your visit history in NearMiss: Travel, mileage logs in EmPGee, meditation session records in Akwaba, and game progress in CastleBomb — is stored locally on your device. (NearMiss: Travel keeps this data only on your device and does not sync it to iCloud.) For apps that do support iCloud, if you have it enabled, this data is synced to your personal iCloud account and is governed by Apple's Privacy Policy. NearMiss LLC has no access to your iCloud data.
Apple ID (for in-app purchases)
Some apps offer optional in-app purchases, including auto-renewing subscriptions (such as NearMiss: Travel's Pro plan), via the Apple App Store. When you make a purchase, Apple handles all payment processing. Purchases are verified on your device, and nothing about the transaction is sent to our servers. We do not receive, store, or process your Apple ID email address, name, or payment information.
Performance and diagnostic data — Datadog
Most of our apps use Datadog, a third-party application performance monitoring service. Datadog may collect:
In NearMiss: Travel, some of these interaction events relate to a specific saved place or search — for example when you add, open, edit, or delete a place, or pick a search result. Any free text you typed (a place's name, a search term) is obfuscated on your device before it is attached to the event: the readable text is replaced with a short, non-reversible token (a salted hash), so our analytics can tell distinct places apart and count how often a flow is used without ever receiving the actual words you typed. The words themselves never leave your device, and the tokens cannot be reversed or matched to another user. Your location coordinates, saved addresses, and notes are not included at all.
Some of our apps also use Datadog Session Replay, which records a reconstruction of your interactions with the app — such as taps, gestures, and the screens you view — so we can diagnose usability and performance issues. Any text you enter is masked and is not captured, so a recording never reveals the words you typed. This data is tied only to a randomly generated session identifier, is used solely to improve the app, and is never sold or used for advertising.
This data is used solely to identify and fix bugs and improve performance. It is not used for advertising or sold to any party. You can learn more about Datadog's data practices at datadoghq.com/legal/privacy.
To be explicit about what we do not do:
Our apps and websites interact with the following third-party services. Each is governed by its own privacy policy.
Data stored on your device is retained until you delete the app or clear its data via iOS Settings. iCloud data is retained in your personal iCloud account and can be deleted by you at any time.
Performance data sent to Datadog is retained in accordance with Datadog's retention policies. Because this data contains no personal identifiers, we cannot retrieve or delete specific records tied to you.
Analytics for haiku.nearmiss.dev are retained by Cloudflare in accordance with its retention policies. Because that data is aggregate and cookieless, there is no identifier that would let us — or Cloudflare — connect it back to you, which also means we cannot isolate or delete an individual visitor's records.
To delete all data associated with an app, simply delete the app from your device. For iCloud data, go to Settings → [your name] → iCloud → Manage Storage and delete the relevant app's data.
Our apps and websites are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
Depending on where you live, you may have rights regarding your personal data, including the right to access, correct, or delete it. Because we collect very limited personal data and most of it resides on your own device or iCloud account, you can exercise most of these rights directly through iOS settings. For any other requests, please contact us.
We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. For material changes, we will notify users through the app or App Store release notes. Continued use of our apps after a change constitutes acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy or the data practices of any of our apps or websites, please reach out: